The moment I knew this had to exist.
From Lauren Petersen, our founder and CEO
A few months after my husband and I got married, he rented a storage unit for our extra things. One day we drove over to pick something up, and as we pulled up to the gate, he typed in a code to get onto the property. I remember thinking, I don't know that code. Then we drove up to the unit, and I realized I didn't know which one was ours. He pulled out the key, and I realized I didn't know where he kept it. I didn't know if we paid month to month, or a year in advance, or if it auto-renewed somewhere.
It was a small thing, just a storage unit, but standing there I had a clear thought:
The longer I sat with it, the bigger it got. My husband paid our rent and the utilities, and some of our subscriptions were on his credit cards, though I couldn't have told you which ones. There were accounts I'd never logged into and investments I knew existed but couldn't have named, plus autopay running on a dozen things I didn't even realize we were paying for.
Now we have three young kids at home, and what was an unsettling realization about a storage unit has become something much heavier. If something happened to me, or to my husband, the person left behind would be facing the hardest thing of their life while also trying to piece together everything we never wrote down, with three kids depending on them.
That's why I built IvorySafe. The goal was never to be morbid or to make anyone dwell on what could go wrong, but to make sure that on the worst possible day, the people you love don't also have to become detectives.
